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Research papers

Segmentation of Hispanic consumers in the United States based on the new acculturation model

The purpose of this paper is to provide a brief history of Acculturation Models as well as a new recommended approach to sub-segmenting the U.S. Hispanic market. There are discussions on other factors related to acculturation that may affect the way...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Gustavo Alvarez, Ricardo J. Alvarez
Company: Ipsos MRBI
October 24, 2004
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Citation

Alvarez and Alvarez (2004a, October 24). Segmentation of Hispanic consumers in the United States based on the new acculturation model. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/segmentation-of-hispanic-consumers-in-the-united-states-based-on-the-new-acculturation-model