You searched for: "*"

The results has been filter on Tags containing Audience Research.
ANA has found 11 results for you, in 272 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Polo press advertising

The objectives of the research reported here wereto examine consumer reactions to the pressadvertisements in terms of their competitive appeal;their meaning, and their relevance in supportingPolo as the definitive mint.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977

Research reports

Qualitative research on Dettol press advertising

A press advertising campaign on the theme"Dettol Protects" has been proposed. Sixpotential ads have been suggested. The research was developed to check consumer reaction to eight press advertisements both individually and as a campaign. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977

Research reports

Good News press advertising

The objectives of the research were: 1. To assess which of these approaches bestexecuted Good News advertising strategy;2. To explore what effects Hannah Gordon andOlivia Newton-John has on the imagery ofGood News, and what other personalities...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977

Research reports

Qualitative research on storage radiator advertising

The research was required to testout the acceptability and credibility of this claim, andsome alternative ways of expressing the cost advantage ofoff-peak tariffs.The specific objectives were:1. To establish consumers' expectations of whatstorage...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976

Research reports

Summary report on television advertising for Grovewood kitchen units 'Tramps' commercials

In recalling commercials in the reel shown;the Grovewood advertisement was always spontaneouslyrecalled and in most cases was either noted as GrovewoodImpact or Kitchens. Errors tended to relate to mishearingthe name, which was unknown to almost all...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975

Research reports

Qualitative research on Park Drive advertising

For the last eighteen months, Park Drive Plain has had aseparate campaign on posters while Park Drive Tipped/Specialhave been advertised together in press and posters. The research was required to evaluate the proposed cartooncampaign among Park...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1973

Research reports

Report on qualitative research on Topexane advertising treatments

The main objectives of this research were:1. Toevaluate the communication effectiveness of each execution;2. Attitudes of each target group to each execution; 3. Preference of each target group for particular executions.About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1973

Research reports

Qualitative research on Snuggles tv advertising demonstrations

The primary objective of this research was to exploremothers' reactions to five alternative Demonstrationsequences as integral parts of a launch commercial forSnugglers. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 13, 1973

Research reports

Report on qualitative research on 'Oncle Edouard'

A campaign for advertising After Eight Mints hasbeen developed in France for french television.The style is similar to the past advertising stylefor After Eight in the U.K. i.e. a dinner tablesetting. The objectives of the research reporthere were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1973