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Videos
Ceremony: Best Representative Awards 2019
Best Representative Awards 2019 in the Emerging Markets and Developed Markets.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha
September 8, 2019
Videos
Ceremony: Congress 2019 Best Paper Award Winner
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves
September 8, 2019
Videos
Ceremony: REA Award Winners 2019
REA Award Winners 2019 announcement from Joaquim Bretcha, ESOMAR President.Gold award winner: Half the Money I Spend on Advertising is Wasted;Silver award winner: Journey of a Modernized Diary;Bronze award winner: Project Affluent.
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Joaquim Bretcha
September 8, 2019
Research papers
Standing on the shoulders of giants
Recognising innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilising machine's and human's individual strengths....
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Anna Marchuk, Stefan Biel, Volker Bilgram, Signe Worning Løgstrup Jensen
Company: HYVE
November 11, 2018
Videos
What we can learn from tweets and Co. for open end analysis
Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we...
Catalogue: Congress 2018
Authors: Danika Smit, Selina Pietsch
September 23, 2018
Videos
Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening
2016 was coming to an end but in Danette we had no reasons to celebrate. Since 2013 the brand had decreased 23% its volume and 26% its penetration. As we knew consumers still loved our products we revised our communication. For 3 years we had been...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Justo Saenz
Company: Danone
May 14, 2018
Webinars
Young ESOMAR Society
This webinar will feature two of the finalists from last year's YES Pitch competition who presented their pitches on the global stage of ESOMAR Congress 2016 in New Orleans.Hear the full presentation on the inspiring topics these young talents and...
Catalogue: Webinars 2017
Authors: Eline Meijer van Putten, Finn Raben, Neda Eneva, Anouar El Haji, Rachelle Schuimer
December 28, 2017
Research papers
(Wo)man VS. machine: From competition to collaboration
It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...
Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
November 3, 2017
Research papers
