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Research papers

Trust in Media: The New Publishing Battleground

Consumer trust is important for all kinds of brands, but we see lower trust for many media channels and media brands. Trust levels for advertising formats and environments also differ dramatically between marketers and consumers. This article...

Catalogue: Trust and Transformation
Authors: Gonca Bubani, Duncan Southgate
Company: Kantar
July 28, 2021
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Citation

Bubani and Southgate (2021a, July 28). Trust in Media: The New Publishing Battleground. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/trust-in-media-the-new-publishing-battleground-11762


Webinars
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Citation

Pochart, N. (2021a, July 28). Transforming our Organisation Through Consumer Closeness . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/transforming-our-organisation-through-consumer-closeness-


Webinars

CLIENT TALK SHOW

Many transformational initiatives have been born overnight due to the global pandemic ? but what changes have been made by the Insight Teams in Asia Pacific? Gigi Leung, Head of Strategic Insights & Analytics for Japan, Johnson & Johnson sets...

Catalogue: Webinars 2021
Authors: Gigi Leung, Disha Bhatnagar, Ramanathan Vythilingam, Cristiane Ross
Companies: Johnson & Johnson, Unilever, Pure Group, AirAsia
July 27, 2021
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Citation

Leung, Bhatnagar, Vythilingam and Ross (2021a, July 27). CLIENT TALK SHOW. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/client-talk-show


Webinars

Informing the business with secondary data

In this webinar session, powered by ESOMAR in collaboration with the University of Georgia, and Market Research Institute International (MRII), you will benefit from 3 high-impact takeaways:1. Understand how the business assesses...

Catalogue: Webinars 2020
Author: Jeffrey Hunter
April 21, 2020
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Citation

Hunter, J. (2020a, April 21). Informing the business with secondary data. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/informing-the-business-with-secondary-data


Videos

Client-side fusion futures (scene-setter)

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman
November 11, 2018
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Citation

Nayak et al. (2018a, November 11). Client-side fusion futures (scene-setter) . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/client-side-fusion-futures-scene-setter-


Videos

It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017
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Citation

Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo-9148


Videos

An insights engine fueling the future of an airline group

Walk the talk! How Air France KLM CMI provides inspiration and support, rather than only tools and methodologies. More and more large organizations turn to customer experience as a main strategic focus, especially within service industries in general...

Catalogue: Congress 2017: Visionary
Authors: Hans Zijlstra, Janneke van der Ploeg, Martijn Helder
November 7, 2017
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Citation

Zijlstra, van der Ploeg and Helder (2017a, November 07). An insights engine fueling the future of an airline group. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/an-insights-engine-fueling-the-future-of-an-airline-group-9123


Research papers

It's not market research. It's HBO

This paper will describe how HBO has developed an innovative market research strategy integrated into a single platform: surveys, online communities, mobile research, gamification, digital ethnography and big data analytics. We want to share with the...

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken, Ivan Casas
August 25, 2017
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Citation

Rocha, Cedraro, Berga, Aiken and Casas (2017a, August 25). It's not market research. It's HBO. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo


Research papers

An insights engine fueling the future of an airline group

Walk the talk! How Air France KLM CMI provides inspiration and support, rather than only tools and methodologies. More and more large organizations turn to customer experience as a main strategic focus, especially within service industries in general...

Catalogue: Congress 2017: Visionary
Authors: Hans Zijlstra, Janneke van der Ploeg, Martijn Helder
August 25, 2017
×

Citation

Zijlstra, van der Ploeg and Helder (2017a, August 25). An insights engine fueling the future of an airline group. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/an-insights-engine-fueling-the-future-of-an-airline-group