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Solving Market Research Challenges

Zoho's impact on survey based research

Catalogue: Congress 2023
Author: Hari Krishnan
Company: Zoho
October 5, 2023


Research papers

Ten Question to Stop the Spread

At the end of November 2020, The EON Group and Tangere partnered to conduct a nationwide survey in the Philippines on public awareness, understanding and perceptions on HIV. Using the Tangere app, 4,500 Filipinos completed a ten-question survey over...

Catalogue: Vision and Values 2021
Author: Adam Crayne
Company: The EON Group
August 25, 2021


How Unilever is enabling purpose-driven marketing with Bot-enabled Research.

Unilever, Africa?s leading consumer goods company, recently partnered with Borderless Access to develop a deeper understanding of the personal/household hygiene habits and needs of mass-market consumers in order to know how to address these issues on...

Catalogue: Webinars 2021
Authors: Stacey Grant, Bev Bassett
Companies: Borderless Access Pvt. Ltd., Unilever
July 27, 2021

Research papers

Giving voice to the voiceless

This paper looks at AI-powered voice surveys as an alternative survey format for commercial research. Specifically, the paper is looking at whether this type of alternative format can be more effective at capturing a broader more inclusive spectrum...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Violet Lazarevic, Anne-Marie Moir, Jonathan Prosser
Companies: Telstra, Lewers Research
November 2, 2020


Time to destroy the online façade

Tune in to support and learn more from YOUR highest-rated young professional pitchers!

Catalogue: Insights Festival 2020
Authors: Joleen Chan, Vardhini Ramesh
Company: Kantar
September 17, 2020


A pain in the inbox? Not anymore

Leveraging AI to reducing survey fatigue and survey send outs while maintaining stable customer satisfaction scores and enhanced response rates.3 takeaways:- How AI can be used to multiply stability of CX scores for a certain area or segment;- Why CX...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Rajul Jain
Company: Microsoft
June 11, 2020


Driver analysis as a gateway to advanced analytics

A common reason for conducting surveys is to help organizations determine what to prioritize, by determining which aspects have the biggest impact on customer satisfaction, loyalty, or advocacy.Join Jeffrey Henning of the MRII and Keith Chrzan of...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Keith Chrzan
May 20, 2020