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Research papers

Big Data and research data

We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Joe Catling, Rupesh Patel
Company: Relish Research
November 18, 2016
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Citation

Catling and Patel (2016a, November 18). Big Data and research data. ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/big-data-and-research-data


Videos

Big Data and research data

We all know companies hold more customer data than ever before, but how can we successfully marry this to primary research? What's the best way to map psychographic data (attitudes, behaviours, responses, etc.) to the data you reliably have for all...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Joe Catling, Rupesh Patel
Company: Relish Research
June 15, 2016
×

Citation

Catling and Patel (2016a, June 15). Big Data and research data. ANA - ESOMAR. Retrieved April 25, 2025, from


https://ana.esomar.org/documents/big-data-and-research-data-8685