Resources Library by ANA

The need for better consumer research to improve new technology forecasts

There is great interest in the development of television technologies such as PVRs, VOD and Interactive TV. Forecasting the consumer response to these new technologies should take the recent history of technology forecasting into account in order to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Author: Horst Stipp

June 17, 2003

How internet advertising works

The rapid increase in the number of people who can and do access the Internet, has resulted in similarly strong increases in the amount of money spent for online advertising. This increase in spending makes it more and more important that the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Authors: Rex Briggs, Horst Stipp

June 15, 2000

How Internet advertising works

This presentation reviews research on the impact of different forms of online advertising presents the authors’ analysis of the findings and suggests directions for future research. The main conclusions are first that advertising on the...

Catalogue: ESOMAR Net Effects 1999

Authors: Horst Stipp, Rex Briggs

Company: KANTAR TNS Malaysia

June 15, 1999

Cultural and lifestyle influences on tv viewing

Out-of-home viewing has been documented in a number of studies. Much of this research has been conducted in the U.S., most recently in 1994. That study confirmed that there is a considerable amount of viewing in locations which are not measured by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Gerhard Graf, Horst Stipp

June 15, 1996

Global harmonization of TV ratings

The concept of harmonization of television ratings from different countries has been discussed for well over five years. The first impulses towards this goal came from Europe and they focused on Europe, where a number of countries were working with...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Ned Greenberg, Horst Stipp

June 15, 1996

New research on the out-of-home audience in the United States and Europe

During the fall of 1992 the Network Television Association (NTA)  an organization that was created by the three major U.S. television networks (ABC, CBS, and NBC) to promote awareness of the networks and serve as a research resource --...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Julian Pounds, Horst Stipp

May 1, 1994