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Research papers

The meaning of colour on packaging

In this paper, first the relevance of packaging and its colour is discussed. Though this subject has been a research topic before, a methodology for researching this subject systematically and thoroughly, which is moreover based on theoretical...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Jetty M. M. Plasschaert, Marlies Wilms
Company: PQR-Research
September 1, 1995
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Citation

Plasschaert and Wilms (1995a, September 01). The meaning of colour on packaging. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-meaning-of-colour-on-packaging


Research papers

Look at me when I'm talking to you!

This paper describes how Neuro Linguistic Progamming as a technique can be integrated in qualitative research with children to enhance the effectiveness. We propose that this integration leads to more valuable results than generally is expected with...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Jetty M. M. Plasschaert, Frank de Clercq
Company: PQR-Research
June 15, 1992
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Citation

Plasschaert and de Clercq (1992a, June 15). Look at me when I'm talking to you!. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/look-at-me-when-i-m-talking-to-you-


Research papers

An expertsystem as a tool for risk management

The expert system RISCUE is developed to assist insurance managers to take decisions about the optimal risk strategy. RISCUE consists of a number of computer programs, combined with data on risk variables which are specific for the company or...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jetty M. M. Plasschaert
Company: PQR-Research
June 15, 1990
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Citation

Plasschaert, J. M. (1990a, June 15). An expertsystem as a tool for risk management. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/an-expertsystem-as-a-tool-for-risk-management


Research papers

The degree of information in advertisements

The degree of information contained in advertisements currently is a hot issue. Some consider it part of the social responsibility of marketing people not to publish only 'empty' advertisements, others have stated that more informative advertisements...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert
June 15, 1981
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Citation

Tchaoussoglou , van den Heuvel and Plasschaert (1981a, June 15). The degree of information in advertisements. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-degree-of-information-in-advertisements