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Research papers

Outdoor advertising recall

Much of the academic research of outdoor advertising recall predates the industry's many technological advances.This study updates past research and adds to our understanding of how new technology such as the 'smartboards' affect consumers' recall of...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Anne Cunningham, Renita Coleman
June 14, 2004
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Citation

Cunningham and Coleman (2004a, June 14). Outdoor advertising recall. ANA - ESOMAR. Retrieved March 26, 2023, from


https://ana.esomar.org/documents/outdoor-advertising-recall