You searched for: "*"

The results has been filter on Authors containing Renita Coleman.
ANA has found 1 results for you, in 425 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Outdoor advertising recall

Much of the academic research of outdoor advertising recall predates the industry's many technological advances.This study updates past research and adds to our understanding of how new technology such as the 'smartboards' affect consumers' recall of...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Anne Cunningham, Renita Coleman
June 14, 2004