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Research papers

Research for more effective product assortment decisions

The main purpose of this paper is to describe how specific research methods were used to support the decision making regarding the very recent introduction of new cooking equipment on the Dutch market. Specific characteristics of this market...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel
Company: Philips International
June 15, 1984
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Citation

Striekwold , Feringa and van den Heuvel (1984a, June 15). Research for more effective product assortment decisions. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/research-for-more-effective-product-assortment-decisions


Research papers

Optimizing the product line

This paper introduces - necessarily briefly - OPAS, a system to optimise products and assortments. Basically, two parts can be distinguished. The first part consists of all models related to data collection and conjoint measurement, resulting in an...

Catalogue: Seminar 1983: New Product Development
Author: Rob R. van den Heuvel
November 2, 1983
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Citation

van den Heuvel, R. R. (1983a, November 02). Optimizing the product line. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/optimizing-the-product-line


Research papers

The measurement of attribute importance for industrial products

Market segmentation is one of these concepts that can also be applied to industrial buying behaviour. In this connection one basically has a choice between either using a priori defined segments or finding the biases of consumer segmentation in a set...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Rob R. van den Heuvel
October 1, 1981
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Citation

van den Heuvel, R. R. (1981a, October 01). The measurement of attribute importance for industrial products. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-measurement-of-attribute-importance-for-industrial-products


Research papers

The degree of information in advertisements

The degree of information contained in advertisements currently is a hot issue. Some consider it part of the social responsibility of marketing people not to publish only 'empty' advertisements, others have stated that more informative advertisements...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert
June 15, 1981
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Citation

Tchaoussoglou , van den Heuvel and Plasschaert (1981a, June 15). The degree of information in advertisements. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-degree-of-information-in-advertisements


Research papers

Media-measurements in the Dutch National Juveniles Survey 1979

In this paper the Dutch National Juveniles Survey 1979 will' be taken as a starting point for further analysis. Four major aspects will be worked out:1. General description of the survey;2. A case study;3. Introduction on the Reading Probability...

Catalogue: Seminar 1980: Children And Young People
Authors: Rob R. van den Heuvel, Hans van der Poel, Rien Stellingwerf
June 15, 1980
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Citation

van den Heuvel, van der Poel and Stellingwerf (1980a, June 15). Media-measurements in the Dutch National Juveniles Survey 1979. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/media-measurements-in-the-dutch-national-juveniles-survey-1979