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Research papers
Thinking Outside the Blocks
New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...
Catalogue: Congress 2022: 75th Anniversary
Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby
Companies: British Broadcasting Corporation (BBC), Kantar
September 23, 2022
Research papers
The real why and the hidden who
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
Research papers
Are we getting worse at political polling?
The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the...
Catalogue: Congress 2017: Visionary
Author: Jon Puleston
Company: Kantar
September 3, 2017
Research papers
Is shopping cultured?
What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...
Catalogue: Latin America 2017: #IN
Authors: Alexander Wheatley, Jon Puleston, Joaquim Bretcha
Companies: Netquest, Kantar
June 15, 2017
Research papers
The segmentation revival
This paper is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...
Catalogue: Asia Pacific 2017: Discoveries
Authors: Alexander Wheatley, Jason Brownlee, Jon Puleston
Company: Kantar
May 9, 2017
Research papers
The quest to design the perfect icon
This paper outlines our quest to design the perfect icon for use in surveys and understand more about the effective role of visuals in surveys.
Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Satsuki Suzuki
Company: Kantar
October 1, 2015
Research papers
Exploring the use of visuals in the delivery of research data
This paper will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.
Catalogue: Congress 2015: Revelations
Authors: Jon Puleston, Adam Frost, Tobias Sturt
October 1, 2015
Research papers
Predicting the future
This paper explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. It provides advice on the best way to ask predictive questions and the best techniques for conducting...
Catalogue: Congress 2014: What Inspires?
Authors: Hubertus Hofkirchner, Jon Puleston, Alexander Wheatley
Company: GMI (Global Market Insite)
September 10, 2014
Research papers
