Resources Library by ANA

The segmentation revival

This presentation is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Jason Brownlee, Jon Puleston

Company: Kantar

December 4, 2017

Are we getting worse at political polling?

The accuracy of polling has been under the serious spotlight over the last couple of years. This presentation will deliver some preliminary analysis from an international review of historical published polling data from 25 countries compiled by...

Catalogue: Congress 2017: Visionary

Author: Jon Puleston

Company: Kantar

November 10, 2017

Celebrating failure

...what?? Celebrate getting things wrong...I don't think so!Well, let's look at this with an open mind – how can we succeed if we don't fail? If we don't have permission to fail, then how can learn and grow? So, what are the mistakes that have...

Catalogue: Webinars 2017

Authors: Finn Raben, Anne-Sophie Damelincourt, Jon Puleston, Sjoerd Koornstra

October 17, 2017

Are we getting worse at political polling?

The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the...

Catalogue: Congress 2017: Visionary

Author: Jon Puleston

Company: Kantar

September 3, 2017

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN

Authors: Alexander Wheatley, Jon Puleston, Joaquim Bretcha

Companies: Netquest, Kantar

June 15, 2017

The segmentation revival

This paper is a practical guide to designing efficient cross cultural segmentation research in response to the growing revival of interest in this form of research from the global marketing industry. It is based upon the authors' collective...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Alexander Wheatley, Jason Brownlee, Jon Puleston

Company: Kantar

May 9, 2017

The quest to design the perfect icon

This paper outlines our quest to design the perfect icon for use in surveys and understand more about the effective role of visuals in surveys.

Catalogue: Congress 2015: Revelations

Authors: Jon Puleston, Satsuki Suzuki

Company: Kantar

October 1, 2015

Exploring the use of visuals in the delivery of research data

This paper will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations

Authors: Jon Puleston, Adam Frost, Tobias Sturt

October 1, 2015

The icon experiments

This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations

Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt

Company: Kantar

June 15, 2015