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Research papers

The game experiments

The concept of 'gamification' is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater...

Catalogue: Congress 2011: Impact
Authors: Deborah Sleep, Jon Puleston
Companies: GMI (Global Market Insite), Engage Research
September 18, 2011
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Citation

Sleep and Puleston (2011a, September 18). The game experiments. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-game-experiments


Research papers

Measuring the value of respondent engagement

Whilst anecdotal evidence exists, Engage and GMI's research will provide a rigorous basis for determining how best to tackle the issue of respondent engagement.How can we better engage with online respondents? What is the value of that engagement for...

Catalogue: Panel Research 2008
Authors: Deborah Sleep, Jon Puleston
Companies: Engage Research, GMI (Global Market Insite)
October 24, 2008
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Citation

Sleep and Puleston (2008a, October 24). Measuring the value of respondent engagement. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/measuring-the-value-of-respondent-engagement

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

Catalogue:
Author: Jon Puleston
January 1, 1970
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Citation

Puleston, J. (1970a, January 01). Establishing International Standards for Measuring Demographics. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/establishing-international-standards-for-measuring-demographics