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Research papers

From social engineering to social networking

Social engineering scams trading on the good names of reputable research organizations threaten to undermine the public's participation in legitimate surveys. Major scams in several countries are duping consumers in the name of research. Online...

Catalogue: Congress 2009: Leading The Way
Author: David W. Stark
Company: KANTAR TNS Malaysia
September 22, 2009

Research papers

Panel-centric hybrid measurement

The long standing disparities between panel-based online audience measurement data and site-centric or "Web Analytics" data has been troublesome for practitioners of online marketing and advertising for over 10 years. More recently, it has become...

Catalogue: WM3 2009: Change Is In The Air...
Author: Pasquale A. Pellegrini
Company: comScore ARS
May 7, 2009

Research papers

In search of platform nine and three quarters...

The internet, especially the social networking site - is emerging as a significant channel for the youth to communicate with each other and express themselves. This paper examines the setting up and administration of an online qualitative youth panel...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Shobha Prasad, Charukesi Ramadurai
Company: Drshti Strategic Research Service pvt. Ltd.
November 20, 2008

Research papers

Digital moms

Online panels provide researchers with a range of tools for obtaining customer feedback in a time-sensitive and economical manner. The success of the panel comes, in large part, from the commitment of the client and supplier team to closely monitor...

Catalogue: Panel Research 2008
Authors: Leslie Rimmer, Cheryl Wilbur
October 24, 2008

Research papers

Without a NET

After a period of rapid growth online research has entered a period where concerns about data quality have led to widespread questioning of its validity. As a consequence, clients increasingly seek assurances that the results we produce with online...

Catalogue: Panel Research 2008
Author: Reg Baker
Company: Market Strategies International
October 24, 2008

Research papers

Analytic implications of panel data quality

This methodological case study illustrates differences in data quality resulting from different online panel recruitment methods. Survey data from two B2B online panels were compared to each other and to data collected from a phone-to-Web sample. One...

Catalogue: Panel Research 2008
Author: Bob Harlow
Company: RONIN International
October 24, 2008

Research papers

Turning the super tanker

A case study describing the migration of a very large continuous household panel from a postal CATI data collection methodology to an online and CATI data collection system. Topics CoveredWhy did we do it?What barriers did we have to overcome, both...

Catalogue: Panel Research 2008
Authors: Catherine Garland, Mark Van Walwyk
Company: GfK
October 24, 2008

Research papers

Between random samples and online panels

Millions of dollars of advertising revenue are teetering on readership and profile estimates of how many and who reads specific daily newspapers. In this environment, how are print media and advertising mavens going to determine when or if to move to...

Catalogue: Panel Research 2008
Authors: Anne Crassweller, Donald Williams, Judy Rogers
October 24, 2008

Research papers

Using global online panels

Over the past few years, online research has become an invaluable tool in the toolkit of researchers across the world. By utilising online access panels, researchers have been able to conduct research faster than ever before. They have been able to...

Catalogue: Asia Pacific 2008
Authors: Charles Pearson, Heaven Zhang, Rich Ridlen, Emma Smith, Andrew Cooper
Company: Research Now SSI
April 9, 2008