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Case studies

Choosing among alternative promotions

To improve the situation of a brand on the market, at least two types of promotion may be contemplated: delivering a coupon at home, and delivering a sample at home . The cost of each promotion can easily be estimated. Unfortunately, the profit of...

Catalogue: Seminar 1972: Panels
Authors: P. DeIepine, Alain Kling
June 15, 1972