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Videos

Smart data works!

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Stefan Maas, Nikolai Reynolds, Robert Wiggall
Company: Ipsos MRBI
November 11, 2018
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Citation

Maas, Reynolds and Wiggall (2018a, November 11). Smart data works!. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/smart-data-works-


Research papers

Smart data works

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Nikolai Reynolds, Stefan Maas, Robert Wiggall
Company: Ipsos MRBI
November 11, 2018
×

Citation

Reynolds, Maas and Wiggall (2018a, November 11). Smart data works. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/smart-data-works