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Research papers

Vodafones Innovation Research Revolution

Vodafone is undoubtedly an innovative company. It employs thousands of technology experts and product managers, generating hundreds of ideas every year?and with a market of 300 million customers worldwide, there are plenty of people to sell them to....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Leigh Caldwell, Lizzi Seear
Company: Irrational Agency
November 22, 2023
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Citation

Caldwell and Seear (2023a, November 22). Vodafones Innovation Research Revolution. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/vodafone-s-innovation-research-revolution


Research papers
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Citation

Caldwell, L. (2021a, October 25). Not Storytelling But Storyhearing. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/not-storytelling-but-storyhearing-11785


Research papers

System 3: Measuring the consumer's imagination

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Learn the new science of System 3, the human imagination, in a challenging interactive...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Leigh Caldwell, Lizzi Seear
September 8, 2019
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Citation

Caldwell and Seear (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/system-3-measuring-the-consumer-s-imagination


Research papers

Behavioural economics gets real

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...

Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
September 22, 2016
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Citation

Caldwell and Seear (2016a, September 22). Behavioural economics gets real. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/behavioural-economics-gets-real


Research papers

Escaping the chains: How our unconscious limits and frees us

Get inspired to transform how you do research with an interactive demonstration of how to access and alter the consumer's unconscious mind. The science behind many recent research innovations is based on the unconscious: behavioural economics,...

Catalogue: Congress 2014: What Inspires?
Authors: Leigh Caldwell, Elina Halonen
September 10, 2014
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Citation

Caldwell and Halonen (2014a, September 10). Escaping the chains: How our unconscious limits and frees us. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/escaping-the-chains-how-our-unconscious-limits-and-frees-us