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Videos

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019
Authors: Dalila Antonacachi, Garnette Weber
Companies: Itracks, Fine
April 8, 2019

Videos

The challenge of a global brand in unstable times (Spanish)

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019
Authors: Carolina Porcari, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 8, 2019

Videos

The research game-changer (Portuguese)

This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied...

Catalogue: Latin America 2019
Authors: Camila Takahira, Maisa Naser
Company: Itaú Unibanco
April 8, 2019

Research papers

How facial coding helps to optimize communication

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019
Authors: Massimo Sarcina, Esperanza Vallejo, Catalina Bonnet, Joaquin Tapia
Company: Kantar
April 7, 2019

Research papers

A healthier approach to research: Prescribing real-time solutions in healthcare

Sanofi, joining forces with MESH Experience, has been able to use cutting edge Real-time Experience Tracking (RET) to uncover the real behaviour of the hard-to-reach audience of doctors, especially as the digital landscape evolves in this field. The...

Catalogue: Latin America 2019
Authors: Marcello Garritano, Ana Alvarez
Company: MESH Experience
April 7, 2019

Research papers

Content-based research

The objective of this paper is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 7, 2019

Research papers

Mobile trend

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population’s expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019
Authors: Edmar Bulla, Enric Cid
Company: Netquest
April 7, 2019

Research papers

Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019
Authors: Aline Souza, Janaína Brizante
Company: Nielsen
April 7, 2019

Research papers

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 7, 2019