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Case studies

Impact not to be sniffed at: How one study changed the global culture of fragrance

A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.

Catalogue: Fusion 2019
Authors: Katell Maguet, Oliver Sweet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
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Citation

Maguet and Sweet (2019a, November 10). Impact not to be sniffed at: How one study changed the global culture of fragrance. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/impact-not-to-be-sniffed-at-how-one-study-changed-the-global-culture-of-fragrance


Videos

Impact not to be sniffed at: How one study changed the global culture of fragrance

A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.

Catalogue: Fusion 2019
Authors: Oliver Sweet, Katell Maguet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
×

Citation

Sweet and Maguet (2019a, November 10). Impact not to be sniffed at: How one study changed the global culture of fragrance. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/impact-not-to-be-sniffed-at-how-one-study-changed-the-global-culture-of-fragrance-10877


Research papers

How to innovate within a mature category

Can online consumers contribute to market research about fragrance, if we can't digitally transmit scents yet? Short answer: yes, most certainly. The leading global designer of fragrances and flavours IFF and innovation research...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jose Santiago, Marieke Boers
Companies: Winkle, International Flavors & Fragrances (IFF)
October 9, 2017
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Citation

Santiago and Boers (2017a, October 09). How to innovate within a mature category. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/how-to-innovate-within-a-mature-category


Videos

How to innovate within a mature category

Can online consumers contribute to market research about fragrance, if we can’t digitally transmit scents yet? Short answer: yes, most certainly. The leading global designer of fragrances and flavours IFF and innovation research...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jose Santiago, Marieke Boers
Companies: Winkle, International Flavors & Fragrances (IFF)
January 11, 2017
×

Citation

Santiago and Boers (2017a, January 11). How to innovate within a mature category. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/how-to-innovate-within-a-mature-category-


Research papers

How can premium brands survive during an economic recession?

The paper presents results of a fundamental work conducted across a wide range of Unilever products in Brazil to provide knowledge-based guidance for a multi-faceted CRM program.The paper shows the importance of a systematic research-based approach...

Catalogue: Latin America 2005
Authors: Alex Gofman, Karol Sapiro, Mara Pezzotti, Renata Stefaneli, Alan Grabowsky, Howard R. Moskowitz
Companies: Unilever, ABACO Research, Moskowitz Jacobs Inc.
October 23, 2005
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Citation

Gofman et al. (2005a, October 23). How can premium brands survive during an economic recession?. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/how-can-premium-brands-survive-during-an-economic-recession-


Research papers

Measuring emotions of functional fragrances

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally 'functional' product category such as Fabric Softeners. It begins by deconstructing one of the key basic level consumer benefits for...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Stan Knoops, Lana Glazman, Jeff Schmoyer
Company: International Flavors & Fragrances (IFF)
May 15, 2005
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Citation

Knoops, Glazman and Schmoyer (2005a, May 15). Measuring emotions of functional fragrances. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/measuring-emotions-of-functional-fragrances


Research papers

Evaluating new fragrances in a new way

Nowadays it is becoming more and more difficult to develop new fragrances outdoing existing ones in terms of consumer acceptance. Developing testing methods able to identify opportunities for successful new fragrances appears as an essential...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Stan Knoops, Anne Michaut
Company: International Flavors & Fragrances (IFF)
March 16, 2003
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Citation

Knoops and Michaut (2003a, March 16). Evaluating new fragrances in a new way . ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/evaluating-new-fragrances-in-a-new-way-


Research papers

Beyond hedonics

This paper focuses on emotional states of short duration, on the order of several minutes, and in particular in the subjective, or mood, component of those states. It is felt these states would be sensitive to odor stimuli, particularly fragrances....

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Carol Christensen, Stephen Warrenburg, Patricia Wilson
Company: International Flavors & Fragrances (IFF)
March 16, 2003
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Citation

Christensen, Warrenburg and Wilson (2003a, March 16). Beyond hedonics . ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/beyond-hedonics-