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Research papers

How to determine the optimum screening frequency of a movie commercial

The ensuing report deals with the film as an advertising media (movie commercial). It describes a basic experiment thanks to which it was possible, using only a minimum of data, to define and elucidate the phenomenon involved in a movie commercial 's...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: A. Morgensztern
August 1, 1967
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Citation

Morgensztern, A. (1967a, August 01). How to determine the optimum screening frequency of a movie commercial. ANA - ESOMAR. Retrieved July 26, 2024, from


https://ana.esomar.org/documents/how-to-determine-the-optimum-screening-frequency-of-a-movie-commercial