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Research papers

Competitive intelligence in Europe

This paper considers the development of competitive intelligence as a formal discipline. The sums spent on competitor analysis in Europe are still relatively small but dependence on customer analysis is being diluted as an increasing number of...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Chris West
March 1, 1999
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Citation

West, C. (1999a, March 01). Competitive intelligence in Europe . ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/competitive-intelligence-in-europe-