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Research papers

Taking games seriously

The use of games as a part of the qualitative toolkit, contrasting their use in market research with user experience, service design and design thinking, is addressed in this paper. The relevance of games and potential in Asia-Pacific is showcased...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
May 19, 2016
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Citation

Ryan, Pai and Cravenetya (2016a, May 19). Taking games seriously. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/taking-games-seriously


Research papers

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
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Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia-8528