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How to motivate people to save more money

Traditionally financial behaviours are explained using demographics (e.g. age, gender) and economic factors (e.g. income). However, psychological factors should also be taken into account in explaining financial behaviours. Our presentation reviews...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Dominika Maison, Tomasz Opalski
March 24, 2014
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Citation

Maison and Opalski (2014a, March 24). How to motivate people to save more money. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-motivate-people-to-save-more-money