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Research papers

Methodological considerations regarding marketing research for consumer durable goods

Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Leif Holbaek-Hanssen
June 15, 1955

Research papers

The "steps-and-parts" model for polling

This paper presents a methodological theory of public opinion research which we call the "steps-and-parts" model for polling. This theory is an analysis of polling, not an analysis of opinion. It deals with the researcher's role-actions in polling...

Catalogue: ESOMAR/WAPOR Conference 1955
Authors: Stuart Carter Dodd, Chahin Turabian
June 15, 1955