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Research papers

Applications of motivation research in technology markets

Manufacturers of business products have sought more effective ways for messages to break through, be heard and resonate with their audiences.While purchase decisions for high-end business products are typically team decisions, and the dynamics of the...

Catalogue: Qualitative 2005
Authors: Bernadette DeLamar, Carol K. Galvin, Stacey Novack, Steven Halling
Company: IBM Corporation
November 13, 2005

Research papers

People insights at the fuzzy front of innovation

For human centric innovation it is important to understand people in their everyday life context and anticipate this in developing and creating solutions.Therefore it is necessary to involve people in the design and creation processes of innovation;...

Catalogue: Qualitative 2005
Authors: Stefanie Un, Lucile Rameckers
Company: Philips International
November 13, 2005

Research papers

The Spanish revolution

Over the last 30 years Spanish society has, in all senses, taken a complete about-turn in all aspects of life. It has become a liberal, open and eclectic society, where it had been traditional, male chauvinist and repressive, and in this social...

Catalogue: Qualitative 2005
Author: Elena Brustenga Regard
Company: Synergic Investigacion y Marketing
November 13, 2005