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Videos

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Leathwood, A. (2016a, June 15). How to save two industries and make a little money. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money


Research papers

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
May 19, 2016
×

Citation

Leathwood, A. (2016a, May 19). How to save two industries and make a little money. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money-8647