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Research papers

Measuring and managing reputation

A novel approach to leveraging reputation tracking data in business decision making to improve a leading direct selling company's global reputation is reviewed in this presentation. It documents how reputation drivers were isolated, tracked and...

Catalogue: Congress 2011: Impact
Authors: Scott Miller, Yogesh Chavda
Company: Ipsos MRBI
September 18, 2011
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Citation

Miller and Chavda (2011a, September 18). Measuring and managing reputation. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/measuring-and-managing-reputation


Research papers

Achieving a strategic, integrated approach to corporate reputation measurement

This paper focuses on an integrated and holistic approach to reputation management.This approach, using the new software package HARMONI, enabled the research unit to incorporate a number of key studies to deliver strategically significant and...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Raymond Heath
September 19, 2004
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Citation

Heath, R. (2004a, September 19). Achieving a strategic, integrated approach to corporate reputation measurement. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/achieving-a-strategic-integrated-approach-to-corporate-reputation-measurement