You searched for: "*"

The results has been filter on Authors containing Terry Hanby.
ANA has found 2 results for you, in 121 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Global attack

Johnnie Walker is the world's largest scotch brand and has enjoyed historicially a dominant position in many markets. However, in recent years the brand has come under some strong competition in many of its leading markets. As a consequence of this...

Catalogue: ESOMAR Congress 1989
Authors: Terry Hanby, Carol Coutt, Margaret Holmes
September 1, 1989

Research papers

Essence of international brand values

The general proposition is that successful international brand marketing depends upon a full understanding of the 'Essence' of the brand, and of the 'Essence' of local cultures. In some instances the Essence of the Culture is more important. In other...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Authors: Terry Hanby, Peter Cooper
Company: QRi Consulting Ltd.
June 15, 1990