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Research papers

Thinking global and acting local

The challenge for European researchers in the 1990s is to meet the requirement for information which is truly global in scope, but which retains a clear focus on local markets and issues. The imminence of the Single Market is merely accentuating the...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Colin Buckingham
Company: Nielsen
June 15, 1990