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Research papers

Research findings and the creative process

This paper discusses some factors involved in a communication gap between clients and creatives in the development of advertising. It is almost a truism to say that communicating even within the communication industry is more complex these days. One...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Richard S. Halpern, Elizabeth H. Nelson
Companies: The Coca-Cola Company , KANTAR TNS Malaysia
January 26, 1983