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Research papers

My Telstra experience is an agent of change

This paper addresses a case study where one of Australia's largest and most complicated companies increased the value of research through simplicity. Telstra created an innovative large scale customer community ( designed...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Peter Harris, Bob Sharma, Frederic Anne
Companies: Vision Critical, Telstra
March 20, 2011

Research papers


The ideas outlined in this paper will seek to improve the profitability, profile and value of market research agencies across Asia.The paper shows how the creation and management of online communities can move market research from being a cost centre...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Peter Harris
Company: Colmar Brunton
April 7, 2009

Research papers

Theorizing interactivity

There have been a large number of conflicting working models and assumptions proposed for interactive media, suggesting that there are problems in the way we conceptualize interactivity in general. Work in interactive media, including research,...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Peter Harris
June 15, 1997