Resources Library by ANA

What does research 2.0 mean to consumers in Asia Pacific?

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Steve Cierpicki, Pete Cape, Shizue Vieira, Andrew Lewis, Ray Poynter

Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.

April 7, 2009

Homogeneity or heterogeneity?

Most conversations and presentations about Web 2.0 have focused on Western examples, typically from the United States and Europe. Companies such as P&G, Lego, Albert Heijn, and Unilever tend to get most of the press, along with US-originated...

Catalogue: Asia Pacific 2008

Authors: Ray Poynter, John Shanahan, Jason Ho

Company: Colmar Brunton

April 9, 2008

Insight 2.0

The insight achievable by using active Web 2.0 techniques can be quite different from traditional insight.This presentation highlights two key issues: first, how to generate and extract insight from Web 2.0 which will require new techniques and...

Catalogue: Congress 2007: Excellence

Authors: Graeme Lawrence, Ray Poynter

September 19, 2007

How has the Internet changed research?

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the Internet was just another data collection medium and that it was not going to change research, it was simply improving things...

Catalogue: Congress 2006: Foresight

Author: Ray Poynter

September 17, 2006

How to tell snake oil from white elephants from real innovation in market research

This paper reviews the history of innovation and mistakes in order to use the power of hindsight to improve foresight, in particular to improve the chances of spotting whether a new idea is powerful piece of innovation or an expensive folly.

Catalogue: Innovate 2006

Author: Ray Poynter

May 10, 2006

Respondent misconceptions, falling response rates, is it time for change?

This paper looks at the relationship between the researcher and the respondent and seeks to challenge outmoded attitudes and to suggest new approaches which deliver value to all stakeholders (including clients, agencies, respondents, and customers)....

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Ray Poynter

September 14, 2003

Beyond online panels

The authors strongly believe that while online research is about to make marked inroads into conventional research in Europe, online panels can only provide part of the answer.The paper therefore looks at the need, in most markets outside of the...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Ray Poynter, Pete Comley

January 26, 2003

Integrating qualitative research and futurism

This paper shows how the techniques of the futurist can be used to add value and insight to the marketing research process. The paper illustrates how approaches such as 'the report in the future' and 'Scenario Spinning' can be utilized in the...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Ray Poynter

Company: The Future Place

November 10, 2002

The future is already with us

This paper adopts its title from William Gibson's quote and provides an analysis of what lies just beyond the horizon. The presentation shifts the focus away from the tactical issues (for example, how best to integrate the Internet today) towards the...

Catalogue: ESOMAR Net Effects 5 2002

Author: Ray Poynter

Company: The Future Place

February 3, 2002