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Research papers

Giving voice to the voiceless

This paper looks at AI-powered voice surveys as an alternative survey format for commercial research. Specifically, the paper is looking at whether this type of alternative format can be more effective at capturing a broader more inclusive spectrum...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Violet Lazarevic, Anne-Marie Moir, Jonathan Prosser
Companies: Telstra, Lewers Research
November 2, 2020

Research papers

My Telstra experience is an agent of change

This paper addresses a case study where one of Australia's largest and most complicated companies increased the value of research through simplicity. Telstra created an innovative large scale customer community (mytelstraexperience.com.au) designed...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Peter Harris, Bob Sharma, Frederic Anne
Companies: Vision Critical, Telstra
March 20, 2011

Research papers

Using market research to measure the effectiveness of outbound telemarketing (OTM)

This paper outlines methodologies for researching outbound telemarketing (OTM) effectiveness. It aims to help telecommunication organisations better understand OTM non-success and therefore optimize the efficacy of this important competitive channel.

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Steve Cierpicki, Megan McCarthy
Companies: Colmar Brunton, Telstra
November 7, 2004