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Research papers
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Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Vidya Venugopalan, Sridhar Venkatasubramanian, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
Company: InsightGig
November 22, 2023
Research papers
Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?
Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....
Catalogue: Asia Pacific 2023 - Innovation
Authors: Alexandra Kuzmina, Alexandra Kuzmina, Mark Sismey, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty
November 22, 2023
Research papers
Editorial
It is fantastic to finally have a face-to-face ESOMAR APAC event after a long gap of four years. As we look forward to welcoming everyone to sunny Singapore, it is also a moment to take stock and reflect on the year that was 2023. It is amazing how...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam
Companies: Unilever, Unilever
November 22, 2023
Research papers
Revolutionising Product Testing and Optimisation with Artificial Intelligence
What do a driverless car, a drone delivering a package at the top of a skyscraper, a robotic instrument performing surgery and a robot amusing the elderly all have in common with each other? Artificial intelligence! As a unique combination of science...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Hoshang Dotiwala, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen, Hoshang Dotiwala, Jason Cohen
Companies: IPSOS, NielsenIQ
November 22, 2023
Research papers
Drive Innovation Success by Humanising AI
In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Colin Ho, Colin Ho, Jiongming Mu, Colin Ho, Jiongming Mu
Company: Microsoft
November 22, 2023
Research papers
Judo Bank JEDI
This paper tells the story of how Judo Bank challenged the way organisations listen to their employees and, in doing so , unlocked a chain of innovative technology that led to deeper insights about employee experience.
Catalogue: Congress 2023
Authors: Laurie Hibbs, Ben Griffiths, Garreth Chandler
September 29, 2023
Research papers
Human or AI?
The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...
Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
September 27, 2023
Research papers
