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Research papers

The power of defensive innovation through turning headwinds into opportunities

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation.

Catalogue: Insights Festival 2020
Authors: Kristin Hickey, James McLintock, Melanie Castro
Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies
September 15, 2020