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Research papers


It is fantastic to finally have a face-to-face ESOMAR APAC event after a long gap of four years. As we look forward to welcoming everyone to sunny Singapore, it is also a moment to take stock and reflect on the year that was 2023. It is amazing how...

Catalogue: Asia Pacific 2023 - Innovation
Author: Ramanathan Vythilingam
Company: Unilever
November 22, 2023

Research papers

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016

Research papers


There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW
Authors: Kevin Cowan, Santanu Chakrabarti
September 22, 2016

Research papers

The supreme sensory experience

The supreme sensory experience and the human senses are suggested as fruitful marketing concepts for rethinking marketing in practice and theory. The aim of the paper is to discuss and present the usefulness of a sensory marketing framework in terms...

Catalogue: Congress 2008: Frontiers
Author: Bertil Hultén
September 26, 2008

Research papers

Research and corporate responsibility

This presentation describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of research in identifying priority issues,...

Catalogue: Congress 2005: Making A Difference
Authors: Jenny Dawkins, Brian Gosschalk
Company: Ipsos MRBI
September 21, 2005

Research papers

Pushing the boundaries of the 'research debrief'

Quantitative market research typically ends with a summary of strategic options. However, in most cases the client is left with poor or no quantification of specific recommended actions; making it difficult to prioritize initiatives and set...

Catalogue: Congress 2005: Making A Difference
Authors: Nila Sanyal, Robin Cleland, Vittorio Raimondi
September 21, 2005

Research papers

Generating market insight

This paper sets the scene for discussion on a crucial topic: 'Is market research enough to provide insight?'.Drawing on their own extensive experience as market researchers and business analysts for the pharmaceutical industry, the authors aim to...

Catalogue: Global Healthcare 2004
Authors: Martine Leroy-Sharman, Susanne West
February 22, 2004

Research papers

Harnessing consumer and market trends to drive the category

This presentation covers the key influences on the pizza category in terms of consumer and market trend research and brings together how category insights are developed from many examples of research techniques actually used in this case study.

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Author: John Storey
October 26, 2003

Research papers

Web weaving for global insight managers

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Catalogue: ESOMAR Technovate Conference 2003
Authors: Lucy Thompson, Phil Rushfirth
Company: Nunwood
January 26, 2003