Resources Library by ANA

Games as an emotionally driven experience

Games are emotionally driven experiences. Immersion theory states that game elements such as narrative determine whether or not players commit emotionally to the game world. Conversely, flow theory focuses on game mechanics and how they bring players...

Catalogue: Congress 2014: What Inspires?

Authors: Danny Wang, Ruihong Tang

June 15, 2014

A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?

Authors: Patricia Flores, Stéphane Gautron

June 15, 2014

A year of inspiration

Celebrating Anna Alu, 37 years at ESOMAR.

Catalogue: Congress 2014: What Inspires?

Authors: Finn Raben, Dan Foreman, Anna Alu

June 15, 2014

Art + Science

The path to better consumer engagement for growth is paved with leading and bleeding edge combinations of art and science: from metrics to meaning to action. Marketers today are focused on the rapid changes in consumer behaviour, especially those...

Catalogue: Congress 2014: What Inspires?

Author: Gayle Fuguitt

June 15, 2014

Bringing the invisible to light

I have been raped so many times that I have lost a count of it. The police tells me that if I indulge in such ‘wrong’ things then I am bound to be treated this way’’ said a 19 year old boy during a focused group discussion in New...

Catalogue: Congress 2014: What Inspires?

Author: Pallavi Dhall

June 15, 2014

Rowing against the tide or surfing the new wave?

How do we address the consumer’s research needs in emerging markets where the following hurdles are to be faced: rare, and multiple official languages; logistical difficulties; lack of infrastructure; illiteracy and low levels of consumer...

Catalogue: Congress 2014: What Inspires?

Authors: Massimo Cealti, Nicolas Siega

June 15, 2014

What inspires entrepreneurship in research?

Keynote interview: Didier Truchot, Founder, Chairman & CEO, Ipsos, France.

Catalogue: Congress 2014: What Inspires?

Author: Didier Truchot

Company: Ipsos MRBI

June 15, 2014

New perspectives

“If you want to end up somewhere different, then you need to start somewhere different” - Pixar Simplot Australia needed a new way of understanding their consumer base. Segmentations are complex challenges in and of themselves. On top of...

Catalogue: Congress 2014: What Inspires?

Authors: Alastair Liptrot, Paul Labagnara, Peter Stuchberry, Neale Cotton

June 15, 2014