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Research papers

Talking with machines

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...

Catalogue: Latin America 2020 - Insights Festival
Authors: João Pedro Calixto, Marcelo Chanis
Companies: Netquest, On the Go Survey Chats
October 19, 2020
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Citation

Calixto and Chanis (2020a, October 19). Talking with machines. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/talking-with-machines


Research papers

Tale of two countries: UK and Singapore

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Using a Cultural lens to analyze the digital discourse in 2 countries (UK & Singapore) and reveal the macro socio-cultural values, tensions & aspirations, and, in turn, provide...

Catalogue: Fusion 2019
Authors: Daksha Desai, Preriit Souda
Companies: Athene Consultancy, PSA Consultants
November 10, 2019
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Citation

Desai and Souda (2019a, November 10). Tale of two countries: UK and Singapore. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tale-of-two-countries-uk-and-singapore


Research papers

What market research can learn from Alexa & Siri

As researchers, providing us access to data from new sources like customer data platforms, voice control, and all corners of the internet could be considered the equivalent of sticking a kid in a candy store! But are we leveraging this? This paper...

Catalogue: Asia Pacific 2019
Authors: Young Ham, Jason Dodge, Rebecca Southern
Company: Kantar
May 22, 2019
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Citation

Ham, Dodge and Southern (2019a, May 22). What market research can learn from Alexa & Siri. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/what-market-research-can-learn-from-alexa-siri


Research papers

A healthier approach to research: Prescribing real-time solutions in healthcare

Sanofi, joining forces with MESH Experience, has been able to use cutting edge Real-time Experience Tracking (RET) to uncover the real behaviour of the hard-to-reach audience of doctors, especially as the digital landscape evolves in this field. The...

Catalogue: Latin America 2019
Authors: Marcello Garritano, Ana Alvarez
Company: MESH Experience
April 7, 2019
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Citation

Garritano and Alvarez (2019a, April 07). A healthier approach to research: Prescribing real-time solutions in healthcare. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-healthier-approach-to-research-prescribing-real-time-solutions-in-healthcare


Research papers

Content-based research

The objective of this paper is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 7, 2019
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Citation

Morales Donde, E. (2019a, April 07). Content-based research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/content-based-research


Research papers

Twitter and its conversational context

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet, Ana Victoria Garcia
Companies: Arconte, Twitter
April 7, 2019
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Citation

Heredia, Schoijet and Garcia (2019a, April 07). Twitter and its conversational context. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/twitter-and-its-conversational-context


Research papers

The good old qual comes to rescue your digital spend!

This research seeks to create and validate a new approach for brands to develop a fusion based approach aiming at more meaningful and differentiated digital communication strategies. This methodology focuses on enabling marketers to contextualize the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Arfa Syed, Tooba Kamil
Company: Kantar
November 11, 2018
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Citation

Syed and Kamil (2018a, November 11). The good old qual comes to rescue your digital spend!. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-good-old-qual-comes-to-rescue-your-digital-spend--9489


Research papers

Is the future of conversation silent?

In this paper we explore some of the ways access to digital technology and the internet have changed how we communicate, and what this may mean for researchers; as observers and people whose job is ultimately to listen and interpret.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Sarah de Caux, Andrea Sandor, Peter Latham
Company: Join the Dots InSites Consulting
November 11, 2018
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Citation

de Caux, Sandor and Latham (2018a, November 11). Is the future of conversation silent?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/is-the-future-of-conversation-silent--9473


Research papers

The future is voice

Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 13, 2018
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Citation

Boonrod and Ketavan (2018a, May 13). The future is voice. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-future-is-voice