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Webinars

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Paul Hunter
Company: ESOMAR
September 15, 2021
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Citation

Kraus and Hunter (2021a, September 15). Unlocking the Power of Secondary Data. ANA - ESOMAR. Retrieved February 08, 2025, from


https://ana.esomar.org/documents/unlocking-the-power-of-secondary-data


Webinars

The (still) unfulfilled promise of secondary data

For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their...

Catalogue: Webinars 2020
Authors: Reg Baker, Rex Briggs, Sara Jordan
September 9, 2020
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Citation

Baker, Briggs and Jordan (2020a, September 09). The (still) unfulfilled promise of secondary data. ANA - ESOMAR. Retrieved February 08, 2025, from


https://ana.esomar.org/documents/the-still-unfulfilled-promise-of-secondary-data


Webinars

Informing the business with secondary data

In this webinar session, powered by ESOMAR in collaboration with the University of Georgia, and Market Research Institute International (MRII), you will benefit from 3 high-impact takeaways:1. Understand how the business assesses...

Catalogue: Webinars 2020
Author: Jeffrey Hunter
April 21, 2020
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Citation

Hunter, J. (2020a, April 21). Informing the business with secondary data. ANA - ESOMAR. Retrieved February 08, 2025, from


https://ana.esomar.org/documents/informing-the-business-with-secondary-data


Research reports

Use of secondary data in market, opinion, and social research and data analytics

This paper reviews the key ethical, legal, technical and data quality challenges researchers face when working with these new data sources. Its goal is to start a conversation among researchers aimed at clarifying their responsibilities to those...

Catalogue: ESOMAR Codes And Guidelines
Authors: Reg Baker, Norbert Wirth
February 25, 2018
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Citation

Baker and Wirth (2018a, February 25). Use of secondary data in market, opinion, and social research and data analytics. ANA - ESOMAR. Retrieved February 08, 2025, from


https://ana.esomar.org/documents/use-of-secondary-data-in-market-opinion-and-social-research-and-data-analytics