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Research papers

Identifying 'early adopters' internationally, using three dimensions

This paper demonstrates how intelligent analyses of existing single source databases can help identify key groups of 'early adopters'; not just in terms of demographics, but in terms of lifestyle and attitudes and internationally. It also...

Catalogue: Asia Pacific 2002
Authors: Rosi Ware, Michelle Crellin
December 1, 2002
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Citation

Ware and Crellin (2002a, December 01). Identifying 'early adopters' internationally, using three dimensions. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/identifying-early-adopters-internationally-using-three-dimensions


Research papers

Media planning enters the 21st century

There are two parts to this paper. The first part describes the authors' use of market datasets (currency or other), their objective in preserving them and the resulting (and different) approaches taken in the United Kingdom and United States. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Melissa Heath, Lisa Rudman, Michelle Crellin
June 13, 2002
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Citation

Heath, Rudman and Crellin (2002a, June 13). Media planning enters the 21st century. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/media-planning-enters-the-21st-century