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Videos

Solving Market Research Challenges

Zoho's impact on survey based research

Catalogue: Congress 2023
Author: Hari Krishnan
Company: Zoho
October 5, 2023

Videos

Research papers

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
September 27, 2023

Videos

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann, Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023

Respondent Engagement

What's it about?Respondent engagement has long been the Market Researcher?s quest for the holy grail. The evolution of respondent behavior, driven by technology, continues to add to the arduous search. Join Dynata?s Nancy Brigham, Head of Research at...

Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
September 29, 2022

Videos

Webinars

Making online samples more representative

What does it mean for a sample to be representative? How can you tell if your sample is biased and if so, what is there to do about it?In this webinar, Andrew Mercer of the Pew Research Center will present the results of the Center's research into...

Catalogue: Webinars 2021
Authors: Andrew Mercer, Jeffrey Henning
March 17, 2021

Videos

Smart data works!

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Stefan Maas, Nikolai Reynolds, Robert Wiggall
Company: Ipsos MRBI
November 11, 2018

Research papers

Smart data works

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Nikolai Reynolds, Stefan Maas, Robert Wiggall
Company: Ipsos MRBI
November 11, 2018