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Research papers

The selection of promotional media

Much research has been done in the Medical Field on Readership and the overall communications field. However, such information has not in the past given sufficient information as to the types of doctors to whom manufacturers are directing their...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: M. J. Batt
March 1, 1975
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Citation

Batt, M. J. (1975a, March 01). The selection of promotional media. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/the-selection-of-promotional-media