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Research papers

Growing Up Together

This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey?one that is full of ever-changing pressure, tensions...

Catalogue: Congress 2023
Authors: Francky David, Nathalie Coste
September 27, 2023
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Citation

David and Coste (2023a, September 27). Growing Up Together. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/growing-up-together


Research papers

Communicating on early childhood development

Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure their child grows up to their full potential. How...

Catalogue: Congress 2013: Think Big
Authors: François Lagarde, Christian Bourque
Company: Leger
September 26, 2013
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Citation

Lagarde and Bourque (2013a, September 26). Communicating on early childhood development. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/communicating-on-early-childhood-development-8058


Research papers

Inside the Gen Z Parental Mind

While less than 10% of Gen Z in the US are parents today, they will increasingly define the parenting landscape. Philips has embarked on a journey to get closer to this crucial audience of (future) parents and future-proof their strategy for the...

Catalogue: Congress 2024
Authors: Pauline Herbert, Aija Porina, Joeri Van den Bergh, Angie Deceuninck, Marieke Boers
Companies: Human8, Philips International
January 1, 1970
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Citation

Herbert, Porina, Van den Bergh, Deceuninck and Boers (1970a, January 01). Inside the Gen Z Parental Mind . ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/inside-the-gen-z-parental-mind-