Resources Library by ANA

Biometric to optimise customer enagement

The consolidation of digital marketing, the appearance of neuromarketing and the evolution of marketing itself have been challenged to improve their strategies, optimise budgets and maximise the effectiveness of advertising campaigns and stimuli....

Catalogue: Latin America 2020 - Insights Festival

Authors: Francesca Castañeda Fassioli, Andrés Botero Cardona

Companies: Belcorp, Synapbox

October 19, 2020

Reaching consumers in the digital moments that matter

This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Nic Umana

Company: Mars Wrigley

June 18, 2020

Injecting emotion into campaign effectiveness

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm.

Catalogue: Congress 2018

Author: Hamish McPharlin

September 23, 2018

Injecting emotion into campaign effectiveness

Is it possible to test whether branded content met its campaign objectives? See how the BBC combined the latest in emotion tracking tech with devilish psych methods to product a new research tool that is taking the advertising world by storm. In 2017...

Catalogue: Congress 2018

Author: Hamish McPharlin

September 23, 2018

Beyond brand tracking (Spanish)

Coca-Cola, as one of the global sponsors of the 2014 FIFA World Cup in Brazil, engaged in discussions with BrainJuicer to develop and implement a tool for the continuous tracking of their integrated communication plans, which would be able to measure...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Gabriel Aleixo, Flavio Marcondes

June 15, 2014

Research World (December 2008)

Last month, the United States elected the first African American ever to the office of President. He was not elected because of his race, but because he ran a campaign that was so disciplined, broad and deep that it touched the culture, emotions and...

Catalogue: Research World 2008

Author: ESOMAR B.V.

December 1, 2008

Radio sells

The effect of radio spots/radio campaigns on advertising recall, brand awareness and inclination to buy has been adequately demonstrated in numerous studies based on the most diverse of research tools and analysis models. The toughest test of a radio...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Uwe Domke, Christoph Wild

April 1, 2001

Radio in the media-mix

Utilizing the basis of the very complex automobile market in Germany, the effects created by radio advertising in a media-mix will be demonstrated. The essential effects of an advertising campaign can only be proven in psychologically defined target...

Catalogue: 2nd Radio Research Symposium

Author: Sven Dierks

June 15, 1997

The use of experimental design in monitoring brand equity

Traditionally, attitude research has been done by surveys rather than experiments. In part, this is a function of management regarding experiments as risky; they want certainty. This is unfortunate because experiments permit direct observation of...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Joel N. Axelrod

June 15, 1992