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Case studies

A case study illustrating the John Gordon approach

The food trade in the Netherlands tries to make food distribution more efficient by introducing shelf space allocation systems and re-stocking systems. Systems were developed, some focus primarily at shelf allocation, others at re-stocking. Wrong...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Albert F. Veldkamp
Company: Heineken
August 1, 1975
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Citation

Veldkamp, A. F. (1975a, August 01). A case study illustrating the John Gordon approach. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-case-study-illustrating-the-john-gordon-approach