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Videos

UX, Qualitative & beyond

A multi-disciplinary meet-up for those with qualitative, UX, trend-watching & design thinking roles to discuss the power of cross-pollinating ideas and knowledge. The live discussion will be held at two different time zones on the 9th...

Catalogue: Community Circles
Authors: Tom De Ruyck, Christoph Welter
Companies: InSites Consulting, Point-Blank International GmbH
December 1, 2021
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Citation

De Ruyck and Welter (2021a, December 01). UX, Qualitative & beyond. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/ux-qualitative-beyond


Videos

Look who's talking

Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.

Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018
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Citation

Welter and Li (2018a, September 23). Look who's talking . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/look-who-s-talking--9376


Videos

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anna Demianova, Susanne Stahl
Company: Point-Blank International GmbH
June 15, 2016
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Citation

Demianova and Stahl (2016a, June 15). Breaking the spell of Sisyphus. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/breaking-the-spell-of-sisyphus-8692


Videos

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) – supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations
Authors: Doerte Toellner, Helen King, Christoph Welter
Company: Point-Blank International GmbH
June 15, 2015
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Citation

Toellner, King and Welter (2015a, June 15). Impact with a twist...or the winded path from insight to action . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/impact-with-a-twist-or-the-winded-path-from-insight-to-action-


Videos

Y qualitative market research

We GenYers are allegedly bored, narcissistic, forever typing away at our smartphones and always wanting to know why we should be doing something. And there's qualitative market research. Often mistaken for something boring, our industry has a slight...

Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
June 15, 2014
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Citation

Wolfs and Walter-Herrmann (2014a, June 15). Y qualitative market research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/y-qualitative-market-research-


Videos

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Dörte Töllner, Dieter Müller-Veeh
Company: Point-Blank International GmbH
June 15, 2013
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Citation

Vincent, Töllner and Müller-Veeh (2013a, June 15). Lessons from Don Quixote. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/lessons-from-don-quixote