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Research papers

Is a process needed?

Most research in telecommunications has focused on tests of technology, not tests of market demand. As a result, key issues such as the competitive frame, consumer needs not met by existing alternatives, and pricing have all gone largely ignored. The...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Murlidhar Rao
June 15, 1996

Research papers

The mismeasure of satisfaction

Four areas of research pertinent to the measurement of Customer Satisfaction are examined. The four areas and the key findings from each are summarized below. 1. Theoretical Views Regarding Customer Satisfaction Satisfaction results from the...

Catalogue: International Automotive Marketing Conference 1994
Author: Murlidhar Rao
June 15, 1994