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Research papers

Living with risk

Risk-taking is central to modern business, and the source of energy which drives wealth creation. Understanding and predicting risk therefore places market research squarely in the boardroom, instead of tinkering on the sidelines. The results of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Peter Cooper, Thomas A.W. Miller
Company: QRi Consulting Ltd.
September 22, 2002

Research papers

Improving quality of life

This study explores both how satisfied people are with the various aspects of their lives, and also how important each thing is in determining overall quality of life. Using a model drawn from customer satisfaction research, we have examined 125...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Thomas A.W. Miller
September 1, 1996