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Many transformational initiatives have been born overnight due to the global pandemic ? but what changes have been made by the Insight Teams in Asia Pacific? Gigi Leung, Head of Strategic Insights & Analytics for Japan, Johnson & Johnson sets...

Catalogue: Webinars 2021
Authors: Gigi Leung, Disha Bhatnagar, Ramanathan Vythilingam, Cristiane Ross
Companies: Johnson & Johnson, Unilever, Pure Group, AirAsia
July 27, 2021

Research papers

Marketing beyond instincts

In this paper, we will seek to outline:- The specific problem facing us in Japan;- Why it was important to adopt a new method to derive answers;- The results of our research and what new insights we garnered;- How we went about maximizing the impact...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi
Companies: Johnson & Johnson, machineVantage
November 2, 2020