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Research papers
iFactor
Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
Case studies
Impact not to be sniffed at: How one study changed the global culture of fragrance
A case study that shows how IFF - a fragrance company - used ethnography to start making products for the first time...with products hitting the shelf in Oct 2019.
Catalogue: Fusion 2019
Authors: Katell Maguet, Oliver Sweet
Companies: Ipsos MRBI, International Flavors & Fragrances (IFF)
November 10, 2019
Research papers
Trends change, motivations do not
How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.
Catalogue: Fusion 2019
Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar
Companies: Ipsos MRBI, The Coca-Cola Company
November 10, 2019
Videos
iFactor
Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.
Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
Videos
